About
this past year confirms positivity is the priority, now is now, and why not. lovely to meet you!
I am an experienced creative director in marketing and content creation for lifestyle, luxury and beauty. Aside from my category background, what makes me your secret weapon is a mix of business instincts, and a knack for inspiring and bringing out the best in the teams, collaborators and the brands we serve.
CV
CONSULTING CREATIVE DIRECTOR
May 2021 - present
CREATIVE DIRECTOR Tack / P2P group
Sept. 2019 - May 2021 (consulting to full)
Helped build a hybrid creative division, tack.
Coordinated cross team creative promotions for the film and print divisions.
Produced creative for Two By London and London Jewelers.
CONSULTING CREATIVE DIRECTOR
Jan. 2015 - Sep. 2019
Pitching new business, creating campaigns, and digital content for various agencies, production studios, and brands.
Agencies include FCB Health, Tag Creative, Beauty @ Gotham, Barbarian Group
Studios include Industrial Color, Spring Studios, P2P group. Awesomeness TV.
Brands worked on include Strivectin, Galderma, Coty, Tom Ford cosmetics, Estee Lauder, Murad, L’Oreal, Dark & Lovely, Matrix, Essie, Maybelline.
SVP CREATIVE DIRECTOR, ATELIER LEO BURNETT
Feb 2008 – Dec 2014
New York, NY
Oversaw all creative content production of global Procter and Gamble: Herbal Essences account.
Designed and produced integrated, global ‘Someones been doing the Herbal’ campaign
Created integrated campaign for Great Gulf, with Sothebys Dallas luxury division.
CREATIVE DIRECTOR Beauty @ Gotham
June 2005 – Feb 2008
New York, NY
Created, produced and shot around the world, Maybelline global print and broadcast campaigns.
Established a new modernized Maybelline POP wall design to quickly integrate global and digital campaign images.
CREATIVE DIRECTOR McCann Worldwide
Jan 2003 – Jan 2005
New York, NY
Designed US integrated campaigns for L’Oréal Paris brands, Skin Care, Hair Care, Cosmetics.
CREATIVE DIRECTOR Publicis
Jan 2001 – Jan 2003
New York, NY
Created Nutrisse US print and broadcast campaigns. SJP spokesperson.
Designed US integrated campaigns for L’Oréal Paris brand Dermo Expertise Skin Care.
FREELANCE CREATIVE/ART DIRECTOR
Sept 2001 - Jan 2001
New York, NY
UniLever Prestige - inhouse division
Designed GWP’s, instore/outdoor events, new product packaging for BCBG fragrance.
ART/CREATIVE DIRECTOR
1990 - Sept 2001
New York, NY
LMPM - Lotas Minard Patton McIver
My first advertising job, with this ahead of thier time, woman owned agency.
print & broadcast campaigns for Navy fragrance, Max Factor, Bandolino, Viactiv nutritionals, Vitabath products.
Helped create new products in wellness/beauty/fragrance/haircare for Cover Girl, P&G, J&J, Mead Johnson.
EDUCATION
BFA Comunications Pratt Institiute
MEMBER
Cosmetic Executive Women
SKILLS
program profeciencies: InDesign, Photoshop, Illustrator, Keynote, Procreate, Squarespace, Canva, some Premiere. sketching, storyboards comped or drawn, iphone photography, mini film edits, propping/styling for content shoots.
past PRESS
SHOOT MAGAZINE WEDNESDAY, NOV. 18, 2020 shootonline.com
Hybrid agency/production boutique Tack NYC launched.
Tack NYC a hybrid agency/production boutique, has opened its doors. Billed as a new model enterprise--one conceived in the pre-pandemic era but unveiled during pandemic times.
Tack NYC opens with senior leaders possessing extensive experience in fashion, beauty, wellness and personal care brands, as well as automotive, retail and many other categories. Leading the Tack pack is creative director Kristin Moore-Gantz, who joins from a high-level freelance career, during which time she led creative teams handling big-budget, integrated projects for a range of brands, film studios and agencies. Prior to going out on her own she spent time at such agencies as McCann, atelier (Leo Burnett), Beauty @ Gotham, Grey and Publicis. Her portfolio includes work for brands including Sotheby’s, L’Oréal, Coty, Maybelline, essie, Unilever Prestige, Dark & Lovely and P&G’s global Herbal Essences account.
email@example.com
instagram
